A Generation Y Hooked on the Web and Seeking Perfection
In 2022, Instagram had over 22 million monthly users in France. Posts, shares, and viral content. The digital environment (TikTok, Snapchat, Instagram) has ravaged the brains and attention spans of a youth in search of models and perfection. While some take the plunge excessively, obsessively undergoing cosmetic surgery, others opt for gentler methods and aesthetic treatments in moderation. Especially in Paris, a city of fashion and style where the latest beauty trends are all the rage on every corner.
It's hard not to be tempted by innovative and effective treatments that enhance features in an era where self-esteem heavily relies on the opinions of others. If the adolescent phase is well resolved, Millennials were born in an age where the importance of image grew alongside them. Finding one's place in society is not so straightforward, and the cult of beauty is highly present. If beauty remains highly subjective and evolving, standards come into play with force and noise, sometimes!
Towards a Confident Pursuit of Beauty
They embrace it. While previous generations tended to hide the retouches made to avoid judgement or simply out of vanity, Millennials and their beauty desires are now being revealed. While women are more present in aesthetic centres, men are not far behind. Increasingly, they visit beauty or aesthetic salons to improve their appearance.
While everyone knows that the images in advertisements that make us dream are retouched, visuals on social networks do not have this obligation. Filters still have a bright future ahead to captivate internet enthusiasts. The important thing remains to make distinctions: to opt for a few acknowledged and moderate retouches. Surely the key to maintaining one's physical uniqueness and feeling better in one's skin.
